The Adhesive Bra, 1949

Almost in1945, Charles L. Langs was watching his wife fiddling with her swimming costume straps in order to get an even tan on her back, when he was suddenly struck by a brilliant idea. Why not do away with the strap, without a dress? Individual strapless cups for each breast, stuck on with adhesive.

The adhesive bra — 1949

Strapless bras were not a new idea. They made their debut in the 1930s, but gained their greatest popularity in the 1950s, when strapless evening gowns were in fashion. But what Langs was proposing was the idea that they were worn with nothing else covering them.

Langs had an unlikely background for this enterprise, having made a fortune chromium plating the grilles for Cadillac and Ford cars. He teamed up with industrial chemist Charles W. Walton, who in 1947 moved from the Goodyear Tyre and Rubber Company to the Minnesota Mining and Manufacturing Company (or 3M as it was later known). Langs tasked Walton with producing an adhesive that remained in place when required and did not leave a sticky residue when removed.

Walton and Langs worked for four years before they filed for a patent on Feb. 14, 1949. Langs called them Posēs, pronounced “pose-ease,” a typographic device known as a Macron above the e, giving the “ease.” He said they would stick tight even if the wearer dived from a 10-foot board. {More at → Source}

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